Prince of Songkla University Science Park, Thailand
Much high-value research remain locked in laboratories due to technical complexity. PSU Science Park established the Innovation Design Center to bridge research and everyday life through design—transforming knowledge into products, communication, and media. Evolving into cultural design, IDC now integrates identity and co-creation to deliver meaningful, market-ready impact.
Purpose of the solution
The purpose of the inspiring solution (Design Bridge) is to close the gap between research and real-world application by making scientific knowledge understandable, relevant, and usable. Through design and cultural integration, the initiative transforms research into solutions that can be adopted by businesses and communities, creating meaningful economic and social impact.
Impact
Over five years, IDC has supported more than 48 enterprises, generating an estimated economic impact of over 319 million baht. Beyond economic value, the initiative has strengthened local identity, enhanced product competitiveness, and increased community pride by embedding cultural heritage into innovation. It has also earned national recognition, including the Thai Star Packaging Award 2024.
What's innovative about it?
Designing Bridges integrates research/tech translation, design, and local cultural identity into a single, structured model. Rather than focusing solely on aesthetics or commercialisation, IDC co-creates with real users, ensuring scientific innovation is culturally relevant, understandable, and market-adoptable. This cultural design approach reframes identity as a strategic driver of innovation and economic value.
Who are the main users?
The primary users are researchers seeking to commercialise their work, SMEs and entrepreneurs developing science-based products, and local communities whose cultural identity informs design.
Who runs it?
Designing Bridges is led by the Innovation Design Centre (IDC) within Prince of Songkla University Science Park.
Prince of Songkla University Science Park, Thailand
Much high-value research remain locked in laboratories due to technical complexity. PSU Science Park established the Innovation Design Center to bridge research and everyday life through design—transforming knowledge into products, communication, and media. Evolving into cultural design, IDC now integrates identity and co-creation to deliver meaningful, market-ready impact.
Purpose of the solution
The purpose of the inspiring solution (Design Bridge) is to close the gap between research and real-world application by making scientific knowledge understandable, relevant, and usable. Through design and cultural integration, the initiative transforms research into solutions that can be adopted by businesses and communities, creating meaningful economic and social impact.
Impact
Over five years, IDC has supported more than 48 enterprises, generating an estimated economic impact of over 319 million baht. Beyond economic value, the initiative has strengthened local identity, enhanced product competitiveness, and increased community pride by embedding cultural heritage into innovation. It has also earned national recognition, including the Thai Star Packaging Award 2024.
What's innovative about it?
Designing Bridges integrates research/tech translation, design, and local cultural identity into a single, structured model. Rather than focusing solely on aesthetics or commercialisation, IDC co-creates with real users, ensuring scientific innovation is culturally relevant, understandable, and market-adoptable. This cultural design approach reframes identity as a strategic driver of innovation and economic value.
Who are the main users?
The primary users are researchers seeking to commercialise their work, SMEs and entrepreneurs developing science-based products, and local communities whose cultural identity informs design.
Who runs it?
Designing Bridges is led by the Innovation Design Centre (IDC) within Prince of Songkla University Science Park.
Prince of Songkla University Science Park, Thailand
"Designing Bridges: Connecting Research, Art, Culture and People"
Much high-value research remain locked in laboratories due to technical complexity. PSU Science Park established the Innovation Design Center to bridge research and everyday life through design—transforming knowledge into products, communication, and media. Evolving into cultural design, IDC now integrates identity and co-creation to deliver meaningful, market-ready impact.
Purpose of the solution
The purpose of the inspiring solution (Design Bridge) is to close the gap between research and real-world application by making scientific knowledge understandable, relevant, and usable. Through design and cultural integration, the initiative transforms research into solutions that can be adopted by businesses and communities, creating meaningful economic and social impact.
Impact
Over five years, IDC has supported more than 48 enterprises, generating an estimated economic impact of over 319 million baht. Beyond economic value, the initiative has strengthened local identity, enhanced product competitiveness, and increased community pride by embedding cultural heritage into innovation. It has also earned national recognition, including the Thai Star Packaging Award 2024.
What's innovative about it?
Designing Bridges integrates research/tech translation, design, and local cultural identity into a single, structured model. Rather than focusing solely on aesthetics or commercialisation, IDC co-creates with real users, ensuring scientific innovation is culturally relevant, understandable, and market-adoptable. This cultural design approach reframes identity as a strategic driver of innovation and economic value.
Who are the main users?
The primary users are researchers seeking to commercialise their work, SMEs and entrepreneurs developing science-based products, and local communities whose cultural identity informs design.
Who runs it?
Designing Bridges is led by the Innovation Design Centre (IDC) within Prince of Songkla University Science Park.